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Coffee shop owners are always looking for a new product to add to their product offerings in order to increase traffic and profits. If you are looking for the perfect mix with your coffee shop, consider a frozen confection - ice cream or gelato.
There are several reasons I would recommend this over other products.
Less waste - frozen confections tend to produce much less product waste than other types of food goods. If kept properly, it does not spoil. Often there is (initially, at least) much waste with deli items or baked goods.
Quick preparation - as quick as grabbing a dish, the scoop and ringing it up.
High profits - cost of goods is usually very low for ice cream, either soft serve or hand dipped.
Business over slow day parts - ice cream can sell very well during traditionally slow day parts, just after lunch, early and late evening.
Less staff training - this product generally requires less staff training and supervision.
Widely popular in many forms - serving ice cream gives you the opportunity to introduce new consumers to your shop who may not enjoy the finer points of your specialty coffee operation.
Inexpensive equipment - the equipment is generally readily available, and can be very inexpensive when purchased used.
Frozen desserts draw people together in much the same way coffee does. It is a social, enjoyable treat that brings together friends and encourages group outings - a popular treat after softball games, soccer matches, and other team events.
If you choose to serve ice cream or gelato, consider the flavors that might go best in your locale and how you might market it.
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