Red Coffee Maker - Power a Winning Marketing Strategy

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Research of Olympic athletes revealed that those wearing red have a definite benefit over their competitors wearing blue. "We find that wearing red is consistently associated with higher probability of winning," University of Durham researchers Russell Hill and Robert Barton write in the May 19 issue of the journal Nature.

Red is the color that runs through our veins and unites all human beings and many other species. Red is strong and powerful, the red carpet is rolled out for very important people and stop lights and signs are red to insure well being, anger turns your face red and so does embarrassment. Much can be said about red, but it cannot be ignored.

For many people and companies that receive gifts, the importance of gifts has nothing to do with monetary value and everything to do with appreciation and for the giver the purpose of gifting is to be remembered and to be first in the heart and mind of the receiver. That is what is known as Branding.

Coffee is the world's most popular beverage. It is in fact the world's second most traded product, taking a backseat only to petroleum. Coffee is used in most homes and offices all over the world by people of all age groups. You can use the popularity of coffee and the good feelings associated with it as a way to be present in your client's home and office by giving branded red coffee makers as gifts.

By ten o'clock in the morning most people have already enjoyed their first cup of coffee, if it is from the red coffee machine that was given by you or your company; you will be on their minds from early morning till late at night every single day. This will give you a huge advantage over any competitor because your presence is consistent and pleasant.

Other Benefits:

• Your referrals will increase from this particular client in your field of business because of your constant presence. You will spend less time on selling because a quality referral is a sale; all you have to do is close the sale.

• You will never have to guess what gifts to buy for your clients ever again; you can just buy his/her favorite blend, or surprise them with a new flavor. You can personalize it for further branding of you or your company or both.

• You will always have an opening line to start a conversation because you have created a common point of interest, coffee.

• In a passive way you will always be present sharing every important conversation and meeting, you will be part of your client's life.

• When competitors visit your client, coffee will be served from your red coffee maker, it will be like kissing your girlfriend/boyfriend in front of your spouse, it will just not work very well. You will win every time.

The Downside:

• You must always conduct yourself and your business in such away that you never make your client see red or turn red because of you. Over perform and over produce and you will succeed.